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Location marketing.

Attractive location Bonn

Bonn is an attractive business and science location. Many major national and international companies are based in Bonn. The headquarters of the global corporations DHL Group and Deutsche Telekom manage their global activities from Bonn. The headquarters of ministries, federal authorities, UN secretariats and many research institutes are located in Bonn. The city is excellently positioned in information and telecommunications technology, in the health industry and in the field of science and research. The strength of the service sector and the pronounced knowledge-intensive and technology-oriented services are also outstanding in Germany.

An important USP of the location lies in its internationality. In 2022, Bonn was named one of the most attractive business locations in Europe by the Financial Times as part of the fDi Intelligence ranking. In the category "Mid-Sized European Cities of the Future 2022/2023", Bonn was able to position itself among the top 10 European cities in the category "Economic Potential" (9th place, see here page 13: (opens in a new tab)).

International location marketing

Positioning Bonn as a business location nationally and internationally is the task and goal of location marketing. Marketing the city on the international stage plays an important role in this. The fields of action of location marketing include the recruitment and support of companies and investors through targeted measures. The support of international business delegations as well as the accompaniment of company settlements through targeted measures are also part of the work area. Other important components are the establishment and maintenance of national and international networks, trade fair appearances and marketing communication. Location marketing also organizes events, often in cooperation with external marketing partners such as NRW Global Business. Cooperation with external partners increases the reach of the location marketing activities.

Location marketing in 2022

Focus on the ICT industry and cyber security

The underlying strategic goal of the current location marketing activities is to expand the awareness of the city of Bonn as an ICT location and national leader in cybersecurity and digitization. After all, Bonn is a strong German location for ICT and cybersecurity and has taken on a pioneering role. The association "Cyber Security Cluster Bonn", which was already founded in 2018, is outstanding in this regard. It brings together all the security institutions located in the region from business, science, research and education, public authorities and public institutions under one roof. The cluster currently has more than 100 members from all over Germany, as well as six advisory board institutions - including the Federal Office for Information Security (BSI), the German Armed Forces Cyber and Information Space Command, and the Federal Data Protection Commissioner (BfDI).

Investor seminars and delegation visits

Together with the NRW State Economic Development Corporation (NRW Global Business), the Bonn Economic Development Corporation again organized investor seminars in 2022. In the spring, Location Marketing presented Bonn as an international business location - initially still virtually - to the member companies of the London Chamber of Commerce and Industry. Supported by the Bonn-based British company GKN Hydrogen, whose Chief Commercial Officer Guido Degen gave a first-hand account of the experiences of a British company in Bonn, the participants were made aware of the advantages of Bonn as a business location.

The Economic Development Agency also received various delegations from the Netherlands, for example from the city of Roermond, who were interested in Bonn as a business location. The administration of the city of The Hague also traveled to Bonn with a delegation. The two cities have many things in common. Both Bonn and The Hague are UN locations, headquarters of corporate groups and government ministries. Both cities have a cyber security cluster and are renowned science locations. Further collaborations are planned.

Trade fair appearances

After the Corona protection measures were gradually relaxed in 2022, it was now possible to make trade fair appearances again. In October, Location Marketing visited it-sa, the leading trade fair for the cybersecurity industry, which takes place annually in Nuremberg, to market Bonn as a cybersecurity location. The trade fair is one of the world's largest dialog platforms for industry-specific IT security solutions. International IT security experts and decision-makers meet at the Nuremberg Exhibition Center to exchange views on challenges and trends in cybersecurity.

In November 2022, Standortmarketing participated together with the Digital City project as an exhibitor at the Smart City Expo World Congress in Barcelona. As a co-exhibitor on the NRW state stand, the opportunity was taken to effectively present Bonn as an international ICT and sustainability location and also to market the strengths of the location in a presentation to an international audience. The representatives of the Bonn delegation were much-visited discussion partners.

Regional economic marketing

The Federal City of Bonn, together with the two districts of Rhein-Sieg and Ahrweiler, once again presented itself as the Bonn Region at the international trade fair for real estate and investment "Expo Real" in Munich in 2022. The offers ranged from attractive business parks to real estate projects and service offers of the real estate industry.

As part of the regional economic marketing, a joint stand was organized at this trade fair together with KölnBusiness and the Cologne/Bonn Region Association and promoted the potential of the city of Bonn and the region for real estate investments. At the same time, the stand offered co-exhibiting companies an attractive platform for presentation and networking. Starting in 2023, KölnBusiness Wirtschaftsförderungs-GmbH, the Cologne/Bonn Region Association and the Federal City of Bonn will act as partners* of a joint stand. 

In addition, Bonn 2022 was represented at the MIPIM, an international real estate trade fair in Cannes.

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Mrs. Frauke Jenke
Mr. Alexander Stricker

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