The underlying strategic goal of the current location marketing activities is to expand the awareness of the city of Bonn as an ICT location and national leader in cybersecurity and digitization. After all, Bonn is a strong German location for ICT and cybersecurity and has taken on a pioneering role. The association "Cyber Security Cluster Bonn", which was already founded in 2018, is outstanding in this regard. It brings together all the security institutions located in the region from business, science, research and education, public authorities and public institutions under one roof. The cluster currently has more than 100 members from all over Germany, as well as six advisory board institutions - including the Federal Office for Information Security (BSI), the German Armed Forces Cyber and Information Space Command, and the Federal Data Protection Commissioner (BfDI).

Together with the NRW State Economic Development Corporation (NRW Global Business), the Bonn Economic Development Corporation again organized investor seminars in 2022. In the spring, Location Marketing presented Bonn as an international business location - initially still virtually - to the member companies of the London Chamber of Commerce and Industry. Supported by the Bonn-based British company GKN Hydrogen, whose Chief Commercial Officer Guido Degen gave a first-hand account of the experiences of a British company in Bonn, the participants were made aware of the advantages of Bonn as a business location.

The Economic Development Agency also received various delegations from the Netherlands, for example from the city of Roermond, who were interested in Bonn as a business location. The administration of the city of The Hague also traveled to Bonn with a delegation. The two cities have many things in common. Both Bonn and The Hague are UN locations, headquarters of corporate groups and government ministries. Both cities have a cyber security cluster and are renowned science locations. Further collaborations are planned.

After the Corona protection measures were gradually relaxed in 2022, it was now possible to make trade fair appearances again. In October, Location Marketing visited it-sa, the leading trade fair for the cybersecurity industry, which takes place annually in Nuremberg, to market Bonn as a cybersecurity location. The trade fair is one of the world's largest dialog platforms for industry-specific IT security solutions. International IT security experts and decision-makers meet at the Nuremberg Exhibition Center to exchange views on challenges and trends in cybersecurity.

In November 2022, Standortmarketing participated together with the Digital City project as an exhibitor at the Smart City Expo World Congress in Barcelona. As a co-exhibitor on the NRW state stand, the opportunity was taken to effectively present Bonn as an international ICT and sustainability location and also to market the strengths of the location in a presentation to an international audience. The representatives of the Bonn delegation were much-visited discussion partners.