Attractive location Bonn
Bonn is an attractive business and science location. Many important national and international companies are based in Bonn. The headquarters of the global corporations Deutsche Telekom and Deutsche Post DHL Group, the offices of ministries or federal authorities, UN secretariats and many research institutes are located in Bonn. An important USP (Unique Selling Point) of the location is therefore its internationality. The strength of the service sector and the pronounced knowledge-intensive and technology-oriented services are also outstanding in Germany.
International location marketing
Positioning Bonn as a business location nationally and internationally is the task and goal of location marketing. Marketing the city on the international stage plays an important role in this. The fields of action of location marketing include the recruitment and support of companies and investors through targeted measures. The support of international business delegations as well as the accompaniment of company settlements through targeted measures are also part of the work area. Other important components are the establishment and maintenance of national and international networks as well as marketing communication. In addition, the location marketing department organizes events, often in cooperation with external marketing partners such as NRW Global Business or consulates. By cooperating with external partners, the reach of the location marketing activities can be greatly increased.
Location marketing in 2021
Together with the NRW State Economic Development Corporation (NRW Global Business), the Bonn Economic Development Corporation organized various investor seminars. Due to the corona pandemic, these were also held as virtual events in 2021. For example, Location Marketing presented Bonn as an ICT location in November 2021 as part of a virtual investor seminar in South Korea. Together with Bonn-based Deutsche Telekom, the Cyber Security Cluster Bonn, and the two successful Bonn-based companies Lean IX GmbH and Business Code GmbH, participants were introduced to the advantages of Bonn as a business location.
All Access Bonn: European branch of the meteorological authority ECMWF to be located in Bonn
The accompaniment of the relocation of the European Meteorological Office ECMWF with its employees from Reading/UK to Bonn also occupied the Economic Development Department with its location marketing in 2021. In December 2020, the Council of the European Centre for Medium-Range Forecasts (ECMWF) had selected Germany with Bonn as the future location of a branch of the meteorological authority in the European Union. In 2021, the concrete relocation coordination and implementation now started. In this context, the move from a non-EU country posed a particular challenge in times of Corona, among other things due to more difficult entry conditions for employees. In September 2021, to the delight of all those involved in the relocation planning, the first employees from the UK were finally welcomed in Bonn and began their work.
Regional Economic Marketing
The federal city of Bonn benefits from its central location in the expanded Europe of the regions and, together with the Rhine-Sieg district and the Ahrweiler district, forms a dynamic development area with over one million inhabitants. The region has successfully advanced the structural transformation from a capital region to an internationally oriented economic and scientific region and is considered a dynamic growth area. The regional economic marketing is financed by the three regional authorities of the city of Bonn, the Rhein-Sieg district and the Ahrweiler district and has the objective of acquiring business settlements and investments and promoting the Bonn region as a business location. Various instruments are used, ranging from print products to trade fair appearances and corporate events. In this way, the various facets of the economic region and its potential are presented. The cornerstone for joint marketing was laid in 1991 with the Bonn/Berlin resolution. The coordination of regional economic marketing is the responsibility of the Economic Development Department of the City of Bonn.
Expo Real / mipim
The Bonn region regularly presents itself at the leading European trade fair for commercial real estate "Expo Real" in Munich. The offers range from attractive business parks to real estate projects and service offers of the real estate industry. As part of the regional economic marketing, a joint stand has been organized at this trade fair since 1999, promoting the potential of the Bonn region for real estate investments. In addition, Bonn was represented at MIPIM, an international real estate trade fair in Cannes, from 1996 to 2022. The city of Bonn decided to concentrate its activities on the "Expo Real" trade fair in Munich and to no longer participate in the mipim in Cannes. One of the main reasons was the increase in costs for holding and organizing two trade fairs, which meant that a prioritization had to be made here.