Bonn is an attractive business and science location. Many important national and international companies are based in Bonn. The headquarters of the global corporations Deutsche Telekom and Deutsche Post DHL Group, the offices of ministries or federal authorities, UN secretariats and many research institutes are located in Bonn. An important USP (Unique Selling Point) of the location is therefore its internationality. The strength of the service sector and the pronounced knowledge-intensive and technology-oriented services are also outstanding in Germany.

Positioning Bonn as a business location nationally and internationally is the task and goal of location marketing. Marketing the city on the international stage plays an important role in this. The fields of action of location marketing include the recruitment and support of companies and investors through targeted measures. The support of international business delegations as well as the accompaniment of company settlements through targeted measures are also part of the work area. Other important components are the establishment and maintenance of national and international networks as well as marketing communication. In addition, the location marketing department organizes events, often in cooperation with external marketing partners such as NRW Global Business or consulates. By cooperating with external partners, the reach of the location marketing activities can be greatly increased.  

The federal city of Bonn benefits from its central location in the expanded Europe of the regions and, together with the Rhine-Sieg district and the Ahrweiler district, forms a dynamic development area with over one million inhabitants. The region has successfully advanced the structural transformation from a capital region to an internationally oriented economic and scientific region and is considered a dynamic growth area. The regional economic marketing is financed by the three regional authorities of the city of Bonn, the Rhein-Sieg district and the Ahrweiler district and has the objective of acquiring business settlements and investments and promoting the Bonn region as a business location. Various instruments are used, ranging from print products to trade fair appearances and corporate events. In this way, the various facets of the economic region and its potential are presented. The cornerstone for joint marketing was laid in 1991 with the Bonn/Berlin resolution. The coordination of regional economic marketing is the responsibility of the Economic Development Department of the City of Bonn.