Attractive location Bonn
Bonn is an attractive business and science location. Many important national and international companies are located in Bonn. The headquarters of the global corporations Deutsche Telekom and Deutsche Post DHL Group, the offices of ministries or federal authorities, UN secretariats and many research institutes are located in Bonn. The USP (Unique Selling Point) of the location is therefore its internationality. The strength of the service sector is also outstanding throughout Germany, with 92.4 percent of all employees and its distinctive knowledge-intensive and technology-oriented services.
International investment attraction
Investment attraction has the task and pursues the goal of positioning the business location with its strengths on the national and international stage. The fields of action of the investment attraction include communication and public relations for the business location Bonn. Alone, but also together with marketing partners such as NRW Invest and consulates in the field of economy, the investment attraction department organizes events. The support of international business delegations is just as much a part of the activities of Investment attraction as the targeted development and maintenance of national and international networks.
The network of business ambassadors initiated by the Economic Development Agency also supports the Economic Development Agency's investment attraction in its international marketing activities. Selected personalities from business and science with strong ties to the city of Bonn are appointed "Economic Ambassadors". They have an outstanding reputation and international networking. The Business Ambassadors represent the location at first hand and make use of their extensive networks. A total of 24 personalities of Bonn's business life have been awarded the honorary title so far.
Investment attraction in corona times: A Challenge
The Corona crisis also poses great challenges for investment attraction, because the essence of marketing is communication. Good personal relationships as well as the establishment and maintenance of personal contacts are essential in the context of sales. Thus, especially the get-together at events is an important part of network maintenance and development. Here it is important to break new ground, for example through digital location presentations and networking events.
Business information on bonn.de
In 2019 the new website of the city of Bonn was launched. At the center of its use is a prominent search function from which the offer, which comprises several thousand pages, can be easily accessed. For the first time in 2020 the complete annual economic report will be published exclusively in digital form on bonn.de. The entire report will also be offered completely in English, so that international interested parties and investors will have direct access to information and the right contacts at the Bonn Economic Development Agency.
Regional Economic Marketing
The regional economic marketing is financed by the three regional authorities of the City of Bonn, the Rhein-Sieg-Kreis and the Kreis Ahrweiler and has the objective of acquiring company settlements and investments and of promoting the Bonn region as a business location. A variety of instruments are used for this purpose, ranging from print products to trade fair appearances and corporate events. These are used to present the various facets of the economic region and the region's potential. The foundation stone for joint marketing was laid in 1991 with the Bonn/Berlin resolution. Regional economic marketing is managed by the City of Bonn Economic Development Agency.
The Bonn region regularly presents itself at the leading European trade fair for commercial property "Expo Real" in Munich. At the joint stand of the Bonn region with a total of seven co-exhibitors, trade visitors from the real estate industry were again addressed in 2019. The offers ranged from attractive industrial estates and real estate projects to service offers of the real estate industry. As part of regional economic marketing, a joint stand has been organised at this trade fair since 1999 and promotes the potential of the Bonn region for real estate investments. Bonn is also represented at the MIPIM, an international real estate fair in Cannes. Since 2012, Bonn has been a co-exhibitor at the joint stand of the State of NRW.
Dynamic Bonn Region
The Federal City of Bonn benefits from its central location in the enlarged Europe of regions and, together with the Rhein-Sieg and Ahrweiler districts, forms a dynamic development area with over one million inhabitants. The region has successfully advanced the structural transformation from a capital city region to an internationally oriented economic and scientific region and is considered a dynamic growth area. The number of people in employment has increased from around 403,800 in 1991 to 556,800 in 2018 (+139,500 and +37,9 percent).